Bloomingdale's
Cuba Rising

Inspired by the time capsule of swagger, style, and old-world charm we set set off to Cuba to create an ambitious spring fashion campaign. From La Guarida, to the beaches of Veradero, to one of the oldest boxing gyms in Old Havana we brought together the season's collection within an immersive travelogue and gave Americans a first peek into the island in over 50 years. 

ROLE: CREATIVE DIRECTOR
AGENCY: TOTEM CREATIVE
CLIENT: BLOOMINGDALE'S
PHOTOGRAPHY: ALISTAIR TAYLOR-YOUNG

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